It looked right online. That was the problem

Preview text: Pieces that actually work in real life

Excel ClothingFriday, May 15, 2026 at 11:02 AM EasternKlaviyo
Excel ClothingIt looked right online. That was the problem
Subject
It looked right online. That was the problem
Preview text
Pieces that actually work in real life
From
customerservices@excelclothing.com
Sent
Fri May 15, 2026, 11:02 AM ET
Sent to
eu.excelclothing.com, us.excelclothing.com
Size
75 KB
Images
18
Links
19, 4 of them buttons
Subject length
44 characters

Against Excel Clothing's usual

Sent in the 11 AM hour, which holds 12% of its emails; 30% arrive in the 6 AM hour. The subject is 44 characters; its average is 30.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Excel Clothing <[email protected]>
Subject
It looked right online. That was the problem
Date
Fri, 15 May 2026 15:02:09 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.excelclothing.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.excelclothing.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from kl-203-24-19.kmta.shared.klaviyomail.com [170.203.24.19] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jun 14, 2026 7:35 PMDid you know?
Jun 13, 2026 12:00 PMThe SALE. It's Here!
May 17, 2026 9:01 AMWhat our customers say
May 15, 2026 11:02 AMIt looked right online. That was the problem (this email)
May 12, 2026 6:50 AMSmall sizes. Same standards. Now up to 30% off.
May 9, 2026 9:01 AMFinal days to save up to 30% on our curated seasonal edit.
May 5, 2026 9:00 AMThe Core Collection

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