The thing the wellness industry does to its customers

Preview text: A founder note on what the category gets wrong — and why our shelf is so small.

Exposure MethodFriday, Jul 31, 2026 at 4:24 AM EasternKlaviyo
Exposure MethodThe thing the wellness industry does to its customers
Subject
The thing the wellness industry does to its customers
Preview text
A founder note on what the category gets wrong — and why our shelf is so small.
From
grant@exposuremethod.com
Sent
Fri Jul 31, 2026, 4:24 AM ET
Size
16 KB
Images
1
Links
3
Subject length
53 characters
Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Exposure Method <[email protected]>
Subject
The thing the wellness industry does to its customers
Date
Fri, 31 Jul 2026 08:24:52 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.exposuremethod.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.exposuremethod.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-20-54.kmta.shared.klaviyomail.com [170.203.20.54] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 16, 2026 4:03 PMWhy we don't carry everything in the category
Oct 14, 2026 4:01 PMWelcome to Exposure Method.
Aug 2, 2026 4:25 AMYour $100 expires tomorrow
Jul 31, 2026 4:24 AMThe thing the wellness industry does to its customers (this email)
Jul 29, 2026 4:23 AMWhat's on the shelf today
Jul 27, 2026 4:22 AMWhy we don't carry everything in the category
Jul 25, 2026 4:21 AMWelcome to Exposure Method.

More from Exposure Method

All Exposure Method emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.