SOFT LAUNCH: New sweaters just dropped (all 25% off!)

Preview text: SOFT LAUNCH: New sweaters just dropped (all 25% off!) Plus, Insiders take an extra 15%…

ExpressSaturday, Oct 17, 2026 at 8:08 PM EasternMailchimp
ExpressSOFT LAUNCH: New sweaters just dropped (all 25% off!)
Subject
SOFT LAUNCH: New sweaters just dropped (all 25% off!)
Preview text
SOFT LAUNCH: New sweaters just dropped (all 25% off!) Plus, Insiders take an extra 15%…
From
express@b.express.com
Brand
Express
Sent
Sat Oct 17, 2026, 8:08 PM ET
Size
137 KB
Images
40
Links
58, 1 of them buttons
Subject length
53 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 53 characters; its average is 44.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Express <[email protected]>
Subject
SOFT LAUNCH: New sweaters just dropped (all 25% off!)
Date
Sun, 18 Oct 2026 00:08:23 +0000 (UTC)
Message-ID domain
geopod-ismtpd-18
Return-Path domain
em.b.express.com
DKIM signature
d=b.express.com s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-4lwp9 with SMTP
  2. from (unnamed) by geopod-ismtpd-18 with HTTP

Other sending headers (names only): X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 18, 2026 8:12 PMFinal hours! 30% off everything + extra 20% off in-app
Oct 18, 2026 3:05 PMTODAY ONLY! Deeper discounts taken | Up to 70% off all markdowns
Oct 18, 2026 6:04 AMInside: EXTRA 25% OFF just for signing up
Oct 17, 2026 8:08 PMSOFT LAUNCH: New sweaters just dropped (all 25% off!) (this email)
Oct 17, 2026 3:05 PMWhen the coat IS the outfit | 25% off + extra 15% off
Oct 17, 2026 11:18 AM100s of NEW dresses you need to see
Oct 16, 2026 8:13 PMAlmost gone: $15+ tops & sweaters

More from Express

All Express emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Oct 17, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.