They Sent It

The 20-20-20 rule

Does it work?

EyemosSaturday, Oct 3, 2026 at 9:00 AM EasternKlaviyo
EyemosThe 20-20-20 rule
Subject
The 20-20-20 rule
Preview text
Does it work?
From
hello@eyemos.com
Brand
Eyemos
Sent
Sat Oct 3, 2026, 9:00 AM ET
Sent to
eyemos.com
Size
30 KB
Images
7
Links
7, 1 of them buttons
Subject length
17 characters

Against Eyemos's usual

Sent in its busiest hour, 9 AM, which holds 80% of its emails. The subject is 17 characters; its average is 34.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
EYEMOS <[email protected]>
Subject
The 20-20-20 rule
Date
Sat, 03 Oct 2026 13:00:37 +0000 (UTC)
Message-ID domain
geopod-ismtpd-98
Return-Path domain
k1.send.eyemos.com
DKIM signature
d=send.eyemos.com s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-9dz2f with SMTP
  2. from (unnamed) by geopod-ismtpd-98 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 10, 2026 9:00 AMThe 15-minute eye reset
Oct 8, 2026 9:04 AMWe found the culprit on your lash line
Oct 6, 2026 9:04 AMOne wipe.
Oct 3, 2026 9:00 AMThe 20-20-20 rule (this email)
Oct 1, 2026 9:04 AMAre your eyelids clean?
Sep 29, 2026 9:02 AMHi dear, your online ticket is ready
Sep 26, 2026 9:05 AMSensitive eyes?

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