Fable emails
Fable sends about 3 emails a week through Klaviyo, most often on Monday around 3 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 3
- Busiest send time
- Mondays at 3am ET
- Last sent
- Yesterday · Oct 28
- Tracked since
- Mar 2026
- Emails collected
- 26
- Website popularity
- Top 1 million sites
Recent emails
Oct 28, 2026 8:26 AM
Still Thinking About That Dinnerware?
Oct 28, 2026 3:15 AM
Meet the Bedding Collection 🪡
Oct 27, 2026 4:12 PM
Tomorrow, a New Room
Oct 27, 2026 1:33 PM
Meet Our Makers
Oct 26, 2026 1:30 PM
Welcome to Fable 🕊️
Oct 26, 2026 7:00 AM
Everything Bowls, Now In More Shades
Recent subject lines
All subject linesSubject lines average 31 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 28, 2026 8:26 AM | Still Thinking About That Dinnerware? | Hand-finished, organically shaped, and made to last. | |
| Oct 28, 2026 3:15 AM | Meet the Bedding Collection 🪡 | Linen and percale, woven to last. | |
| Oct 27, 2026 4:12 PM | Tomorrow, a New Room | Where the day begins, and ends. | |
| Oct 27, 2026 1:33 PM | Meet Our Makers | The creators behind our collections. | |
| Oct 26, 2026 1:30 PM | Welcome to Fable 🕊️ | Free shipping on your first order, to start. | |
| Oct 26, 2026 7:00 AM | Everything Bowls, Now In More Shades | A small essential for your set. | |
| Oct 24, 2026 6:00 AM | Ramen Bowls, Now In More Shades 🍜 | Deep bowls, deep comfort. | |
| Oct 23, 2026 6:00 AM | Serveware, Now in More Shades | The pieces that bring the table together. |
Archive
View full archiveOctober 2026 18 emails
View allRamen Bowls, Now In More Shades 🍜
Oct 24, 2026 6:00 AM
Oct 23, 2026 6:00 AM
Oct 23, 2026 4:00 AM
Find Your Home’s Missing Piece
Oct 20, 2026 3:59 AM
They’re Back: Cereal Bowls In Every Shade
Oct 19, 2026 8:06 AM
The Dinnerware You Were Eyeing, For Less
Oct 18, 2026 1:39 PM
When Fable sends
19% of its emails arrive in the 3 AM hour, with a second, smaller wave around 1 PM. Mondays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| Tue | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| Wed | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| Thu | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| Sat | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 1 | 2 | 1 | 0 | 1 | 0 |
| 4a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 5a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6a | 0 | 0 | 0 | 0 | 1 | 1 | 0 |
| 7a | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 1 | 1 | 1 | 0 | 1 | 0 | 1 |
| 2p | 0 | 0 | 0 | 0 | 1 | 1 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 9p | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 1 | 0 | 1 | 0 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 2 emails)
Based on 26 emails received from Mar 16 to Oct 28, 2026. Times in US Eastern. How we collect · When all brands send
How often Fable sends
The one complete month so far had 5 emails. April, May, June and July were not collected, so they are drawn as gaps and left out.
- Busiest month
- Sep 2026, 5
- Quietest month
- Sep 2026, 5
- Busiest day
- Monday, 5
- Quietest day
- Thursday, 1
About Fable
- ESP
- Klaviyo
- Website popularity (CrUX)
- Top 1 million sites
- Tracked since
- Mar 2026
- Emails collected
- 26
- Emails a week
- about 3
- Last sent
- Oct 28, 2026
- Sends from
- hello@
fable.com - Subject length
- 31 characters avg
Counts include automated emails such as a welcome series. Website popularity is the bracket the brand's site falls in by visits, from Google's public Chrome UX Report (CrUX).
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 + Beserk +beserk.com.au · Top 500,000 sites | Klaviyo | Top 500,000 sites | about 3 | Sunday | Oct 28, 2026 | Klaviyo · about 3 a week · busiest Sunday · last sent Oct 28, 2026 | |
 + Lux Unfilteredluxunfiltered.com | Klaviyo | about 3 | Thursday | Oct 28, 2026 | Klaviyo · about 3 a week · busiest Thursday · last sent Oct 28, 2026 | ||
 25karats25karats.com | Klaviyo | about 3 | Wednesday | Oct 28, 2026 | Klaviyo · about 3 a week · busiest Wednesday · last sent Oct 28, 2026 |
