They Sent It

You, you shop first 25% off early access

FAIRLEY 96 As a VIP, you get 24 hours before anyone else. Your code is inside. VIP Early…

FairleySaturday, Oct 10, 2026 at 5:57 PM EasternKlaviyo
FairleyYou, you shop first 25% off early access
Subject
You, you shop first 25% off early access
Preview text
FAIRLEY 96 As a VIP, you get 24 hours before anyone else. Your code is inside. VIP Early…
From
sales@lovefairley.com
Brand
Fairley
Sent
Sat Oct 10, 2026, 5:57 PM ET
Size
25 KB
Images
8
Links
14, 4 of them buttons
Subject length
40 characters

Against Fairley's usual

Sent in the 5 PM hour, which holds 14% of its emails; 24% arrive in the 9 PM hour. The subject is 40 characters; its average is 33.

Email headers

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From
FAIRLEY <[email protected]>
Subject
You, you shop first 25% off early access
Date
Sat, 10 Oct 2026 21:57:18 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.lovefairley.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.lovefairley.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 11, 2026 9:28 PMThe VIP sale is on: 25% off everything
Oct 11, 2026 9:04 PMOur Story
Oct 11, 2026 3:45 AMVIPs, your head start ends tonight
Oct 10, 2026 5:57 PMYou, you shop first 25% off early access (this email)
Oct 8, 2026 10:03 PMYou're a FAIRLEY VIP! ✨
Oct 8, 2026 9:10 PMLast chance: $50 off ends tonight
Oct 6, 2026 9:57 PM$50 for you but not for long

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