Plaque comes back fast

Preview text: What matters is what your brush left behind.

FenoFriday, Sep 18, 2026 at 2:34 PM EasternKlaviyo
FenoPlaque comes back fast
Subject
Plaque comes back fast
Preview text
What matters is what your brush left behind.
From
hello@feno.co
Brand
Feno
Sent
Fri Sep 18, 2026, 2:34 PM ET
Size
76 KB
Images
8
Links
17, 5 of them buttons
Subject length
22 characters

Against Feno's usual

Sent in the 2 PM hour, which holds 8% of its emails; 12% arrive in the 3 PM hour. The subject is 22 characters; its average is 37.

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Sent just before and after

Sep 20, 2026 8:43 PM20,000 people switched. Are you next?
Sep 19, 2026 8:42 PMWhen brushing doesn’t stay consistent…
Sep 18, 2026 8:41 PMYou left better brushing behind
Sep 18, 2026 2:34 PMPlaque comes back fast (this email)
Sep 14, 2026 3:45 PMWhat makes a toothbrush smart?
Sep 9, 2026 2:16 PMLook where your teeth meet your gums
Sep 2, 2026 2:55 PMYour mouth isn't supposed to be bacteria-free

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