Need a place to start?

Preview text: Same routine. Different results.

FilterGenius

Tuesday, Oct 13, 2026 at 5:35 PM EasternKlaviyo

FilterGeniusNeed a place to start?

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Need a place to start? - email from FilterGenius

Using this email in an article? Credit: FilterGenius email via They Sent It, with a link to this page. Full-size image

Subject: Need a place to start?
Preview text: Same routine. Different results.
From: send@filter-genius.com
Brand: FilterGenius
ESP: Klaviyo
Sent: Tue Oct 13, 2026, 5:35 PM ET
Size: 36 KB
Images: 13
Links: 13, 3 of them buttons
Subject length: 22 characters

Against FilterGenius's usual

Sent in the 5 PM hour, which holds 8% of its emails; 22% arrive in the 11 AM hour. The subject is 22 characters; its average is 31.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: FilterGenius™ <[email protected]>
Reply-To: [email protected]
Subject: Need a place to start?
Date: Tue, 13 Oct 2026 21:35:49 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.filter-genius.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.filter-genius.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 27, 2026 11:17 AM	This Is The Water You're Showering With 🤢
	Oct 26, 2026 3:13 PM	A Simple Switch To Clean Water
	Oct 20, 2026 12:10 PM	Best In-Class Filtration ✅
	Oct 13, 2026 5:35 PM	Need a place to start? (this email)
	Oct 13, 2026 4:23 AM	This 💩 Is Inside Your Home Pipes.
	Oct 11, 2026 5:34 PM	Still thinking about it?
	Oct 11, 2026 6:27 AM	11,400+ Customers Changed The Way They Shower