First MFG subject lines
90 subject lines averaging 41 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 8:01 PM | A few hours left at 60% off ⏳ | 30 | This is the last email. At 11:59 PM ET the Hunted Halloween sale is over. | Nov 1, 2026 8:01 PM · 30 characters. This is the last email. At 11:59 PM ET the Hunted Halloween sale is over. | |
| Nov 1, 2026 8:00 PM | Your last shot at 60% off | 25 | Prices go back up at 11:59 PM ET. Your size is still here, for a few more hours. | Nov 1, 2026 8:00 PM · 25 characters. Prices go back up at 11:59 PM ET. Your size is still here, for a few more hours. | |
| Nov 1, 2026 12:04 PM | Last call: 60% off ends tonight | 31 | Best sellers still in stock. At 11:59 PM ET the Hunted Halloween sale is gone. | Nov 1, 2026 12:04 PM · 31 characters. Best sellers still in stock. At 11:59 PM ET the Hunted Halloween sale is gone. | |
| Nov 1, 2026 12:01 PM | Last day of Hunted Halloween | 28 | Rated 4.9 by riders, lifetime warranty, free shipping $99+. 60% off ends at midnight ET. | Nov 1, 2026 12:01 PM · 28 characters. Rated 4.9 by riders, lifetime warranty, free shipping $99+. 60% off ends at midnight ET. | |
| Oct 31, 2026 11:18 PM | Checkout What's New! | 20 | Hand-picked for you. | Oct 31, 2026 11:18 PM · 20 characters. Hand-picked for you. | |
| Oct 31, 2026 8:00 PM | Pick your price this Halloween | 30 | Vests, jackets and tonight's top 4 rider picks, all 60% off. Ends Sunday night. | Oct 31, 2026 8:00 PM · 30 characters. Vests, jackets and tonight's top 4 rider picks, all 60% off. Ends Sunday night. | |
| Oct 31, 2026 8:00 PM | Halloween night: 60% off everything 🎃 | 37 | Shop by price, from vests to jackets. Flat 60% off ends Sunday at 11:59 PM ET. | Oct 31, 2026 8:00 PM · 37 characters. Shop by price, from vests to jackets. Flat 60% off ends Sunday at 11:59 PM ET. | |
| Oct 30, 2026 11:17 PM | This is Perfect For Your Rides 👊 | 32 | Jump on your bike in style. | Oct 30, 2026 11:17 PM · 32 characters. Jump on your bike in style. | |
| Oct 30, 2026 8:01 PM | Riders don't lie: our 4 best sellers, 60% off | 45 | Our 4 best sellers, rated 4.9 by riders. Flat 60% off, no code. 2 days left, ends Sunday. | Oct 30, 2026 8:01 PM · 45 characters. Our 4 best sellers, rated 4.9 by riders. Flat 60% off, no code. 2 days left, ends Sunday. | |
| Oct 30, 2026 8:01 PM | Upside vest, rated 4.9 by 257 riders | 36 | Our 4 best sellers, rated 4.9 by riders. Flat 60% off, no code. 2 days left, ends Sunday. | Oct 30, 2026 8:01 PM · 36 characters. Our 4 best sellers, rated 4.9 by riders. Flat 60% off, no code. 2 days left, ends Sunday. | |
| Oct 29, 2026 8:01 PM | Savage Skulls jacket $203.99 (was $509.99) | 42 | FLAT 60% OFF SITEWIDE · NO CODE · ENDS SUN 11:59 PM ET Every jacket, vest, chap and glove… | Oct 29, 2026 8:01 PM · 42 characters. FLAT 60% OFF SITEWIDE · NO CODE · ENDS SUN 11:59 PM ET Every jacket, vest, chap and glove… | |
| Oct 29, 2026 8:01 PM | 60% off is live on our all-new site 🎃 | 37 | FLAT 60% OFF SITEWIDE · NO CODE · ENDS SUN 11:59 PM ET Every jacket, vest, chap and glove… | Oct 29, 2026 8:01 PM · 37 characters. FLAT 60% OFF SITEWIDE · NO CODE · ENDS SUN 11:59 PM ET Every jacket, vest, chap and glove… | |
| Oct 25, 2026 8:00 PM | Final call: Halloween Sale ends tonight 🎃 | 41 | Final call: Halloween Sale ends tonight 🎃 Last chance. Real leather up to 60% off, ends… | Oct 25, 2026 8:00 PM · 41 characters. Final call: Halloween Sale ends tonight 🎃 Last chance. Real leather up to 60% off, ends… | |
| Oct 23, 2026 8:00 PM | Scary good deals: up to 60% off 🎃 | 33 | Scary good deals: up to 60% off 🎃 Your costume’s sorted. Real leather, up to 60% off. | Oct 23, 2026 8:00 PM · 33 characters. Scary good deals: up to 60% off 🎃 Your costume’s sorted. Real leather, up to 60% off. | |
| Oct 18, 2026 8:01 PM | Final hours: up to 60% off ends tonight | 39 | Final Call. Up to 60% off ends tonight. Midnight ET, it’s gone. Jackets and vests up to… | Oct 18, 2026 8:01 PM · 39 characters. Final Call. Up to 60% off ends tonight. Midnight ET, it’s gone. Jackets and vests up to… | |
| Oct 16, 2026 8:00 PM | End of season. Up to 60% off, plus a little extra. | 50 | End of Season Sale. Up to 60% off. Jackets and vests up to 60% off, plus an extra discount… | Oct 16, 2026 8:00 PM · 50 characters. End of Season Sale. Up to 60% off. Jackets and vests up to 60% off, plus an extra discount… | |
| Oct 13, 2026 11:04 PM | Checkout What's New! | 20 | Hand-picked for you. | Oct 13, 2026 11:04 PM · 20 characters. Hand-picked for you. | |
| Oct 12, 2026 11:03 PM | This is Perfect For Your Rides 👊 | 32 | Jump on your bike in style. | Oct 12, 2026 11:03 PM · 32 characters. Jump on your bike in style. | |
| Oct 12, 2026 7:30 PM | Tonight, 60% off ends. | 22 | Tonight, 60% off ends. Last day of The Great Leather Event. At midnight, prices go back up… | Oct 12, 2026 7:30 PM · 22 characters. Tonight, 60% off ends. Last day of The Great Leather Event. At midnight, prices go back up… | |
| Oct 12, 2026 11:14 AM | Last day: Riders don't lie. 60% off what they love. | 51 | Riders don't lie. 60% off what they love. 96 14,500+ reviews. Four rider favorites, all… | Oct 12, 2026 11:14 AM · 51 characters. Riders don't lie. 60% off what they love. 96 14,500+ reviews. Four rider favorites, all… | |
| Oct 11, 2026 8:00 PM | Riders don't lie. 60% off what they love. | 41 | Riders don't lie. 60% off what they love. 96 14,500+ reviews. Four rider favorites, all… | Oct 11, 2026 8:00 PM · 41 characters. Riders don't lie. 60% off what they love. 96 14,500+ reviews. Four rider favorites, all… | |
| Oct 10, 2026 7:00 PM | Jacket or vest? Both are 60% off. | 33 | Jacket or vest? Both are 60% off. 18 rider favorites, every one at 60% off. Pick yours… | Oct 10, 2026 7:00 PM · 33 characters. Jacket or vest? Both are 60% off. 18 rider favorites, every one at 60% off. Pick yours… | |
| Oct 9, 2026 8:01 PM | Forget Columbus. This is The Great Leather Event. | 49 | Forget Columbus. This is The Great Leather Event. 96 60% off every jacket, vest and… | Oct 9, 2026 8:01 PM · 49 characters. Forget Columbus. This is The Great Leather Event. 96 60% off every jacket, vest and… | |
| Oct 7, 2026 11:41 AM | Presenting Fashion Line for the Fall | 36 | Shop Fashion products at a discounted rate - Sale is live | Oct 7, 2026 11:41 AM · 36 characters. Shop Fashion products at a discounted rate - Sale is live | |
| Oct 4, 2026 8:02 PM | Complete the look — we'll take another 5% off | 45 | Complete the look, we'll take another 5% off 96 Your jacket, your vest, your gloves. One… | Oct 4, 2026 8:02 PM · 45 characters. Complete the look, we'll take another 5% off 96 Your jacket, your vest, your gloves. One… | |
| Oct 2, 2026 7:30 PM | The 6 pieces riders can't stop reordering | 41 | The 6 pieces riders can't stop reordering 96 See why these six get reordered more than… | Oct 2, 2026 7:30 PM · 41 characters. The 6 pieces riders can't stop reordering 96 See why these six get reordered more than… | |
| Sep 28, 2026 8:49 PM | Checkout What's New! | 20 | Hand-picked for you. | Sep 28, 2026 8:49 PM · 20 characters. Hand-picked for you. | |
| Sep 27, 2026 8:48 PM | This is Perfect For Your Rides 👊 | 32 | Jump on your bike in style. | Sep 27, 2026 8:48 PM · 32 characters. Jump on your bike in style. | |
| Sep 27, 2026 7:00 PM | Did you forget something? (FirstMfg 60% off ends tonight) | 57 | Final Hours: 60% Off Everything Ends Tonight Final hours. 60% off everything disappears… | Sep 27, 2026 7:00 PM · 57 characters. Final Hours: 60% Off Everything Ends Tonight Final hours. 60% off everything disappears… | |
| Sep 24, 2026 8:30 PM | Fall Just Got 60% Better at First MFG | 37 | Save 60% sitewide on leather jackets, vests, riding gear and more. | Sep 24, 2026 8:30 PM · 37 characters. Save 60% sitewide on leather jackets, vests, riding gear and more. | |
| Sep 20, 2026 7:43 PM | A Few Hours Left. That’s It. | 28 | Sunday Blowout — Final Hours 96 The blowout ends in hours — $39, $59, $79, $119 leather &… | Sep 20, 2026 7:43 PM · 28 characters. Sunday Blowout — Final Hours 96 The blowout ends in hours — $39, $59, $79, $119 leather &… | |
| Sep 18, 2026 8:00 PM | The $39.99 Blowout Won't Last Forever | 37 | Warehouse Blowout — Deals Start at $39 96 Final markdowns are live — leather vests… | Sep 18, 2026 8:00 PM · 37 characters. Warehouse Blowout — Deals Start at $39 96 Final markdowns are live — leather vests… | |
| Sep 11, 2026 7:30 PM | Built for the Street. Ready for Fashion Week ⚡ | 46 | Build your Fashion Week fit with 50% OFF premium First MFG leather | Sep 11, 2026 7:30 PM · 46 characters. Build your Fashion Week fit with 50% OFF premium First MFG leather | |
| Sep 8, 2026 1:19 AM | Checkout What's New! | 20 | Hand-picked for you. | Sep 8, 2026 1:19 AM · 20 characters. Hand-picked for you. | |
| Sep 7, 2026 1:18 AM | This is Perfect For Your Rides 👊 | 32 | Jump on your bike in style. | Sep 7, 2026 1:18 AM · 32 characters. Jump on your bike in style. | |
| Sep 6, 2026 8:01 PM | Your Sunday Reminder: 60% OFF Won’t Survive Monday 👋 | 52 | Shop First MFG’s Labor Day Sale before tomorrow’s final close. | Sep 6, 2026 8:01 PM · 52 characters. Shop First MFG’s Labor Day Sale before tomorrow’s final close. | |
| Sep 4, 2026 7:30 PM | Labor Day Sale Is Live: 60% OFF at First MFG 🔥 | 46 | Save sitewide on leather jackets, vests, riding gear and more. | Sep 4, 2026 7:30 PM · 46 characters. Save sitewide on leather jackets, vests, riding gear and more. | |
| Sep 3, 2026 5:01 AM | Your Next Leather Vest Is Just $59.99 👀 | 39 | The First MFG Swap Meet Blowout is here. Premium leather at an unbeatable price. | Sep 3, 2026 5:01 AM · 39 characters. The First MFG Swap Meet Blowout is here. Premium leather at an unbeatable price. | |
| Aug 30, 2026 7:30 PM | From $39.99 to Fully Custom. First Mfg Got You Covered. | 55 | Nothing over $120, or build your own with a 30-day money-back guarantee. | Aug 30, 2026 7:30 PM · 55 characters. Nothing over $120, or build your own with a 30-day money-back guarantee. | |
| Aug 28, 2026 10:37 PM | Checkout What's New! | 20 | Hand-picked for you. | Aug 28, 2026 10:37 PM · 20 characters. Hand-picked for you. | |
| Aug 27, 2026 10:36 PM | This is Perfect For Your Rides 👊 | 32 | Jump on your bike in style. | Aug 27, 2026 10:36 PM · 32 characters. Jump on your bike in style. | |
| Aug 27, 2026 7:02 PM | First MFG's Biggest Bargain Event Is Here 🙈 | 43 | Premium leather gear. Nothing over $120 while supplies last. | Aug 27, 2026 7:02 PM · 43 characters. Premium leather gear. Nothing over $120 while supplies last. | |
| Aug 23, 2026 7:01 PM | 🏆 Custom Leather Doesn't Have to Take Months. | 45 | Get your First MFG custom build in 30 days or your money back. | Aug 23, 2026 7:01 PM · 45 characters. Get your First MFG custom build in 30 days or your money back. | |
| Aug 21, 2026 7:02 PM | Your Dream Vest with unlimited FREE customization is 30 Days Away.😍 | 67 | Custom vests from $200. Jackets from $300. Delivered or your money back. | Aug 21, 2026 7:02 PM · 67 characters. Custom vests from $200. Jackets from $300. Delivered or your money back. | |
| Aug 21, 2026 1:05 AM | Checkout What's New! | 20 | Hand-picked for you. | Aug 21, 2026 1:05 AM · 20 characters. Hand-picked for you. | |
| Aug 20, 2026 1:04 AM | This is Perfect For Your Rides 👊 | 32 | Jump on your bike in style. | Aug 20, 2026 1:04 AM · 32 characters. Jump on your bike in style. | |
| Aug 19, 2026 8:00 PM | $200 Custom Vests. Unlimited Ways to Make It Yours. | 51 | Choose leather, colors, patches, hardware and more at no extra customization cost. | Aug 19, 2026 8:00 PM · 51 characters. Choose leather, colors, patches, hardware and more at no extra customization cost. | |
| Aug 16, 2026 8:00 PM | First MFG Final Call: 60% OFF + Custom Deals | 44 | 60% OFF sitewide, unlimited FREE customization, custom vests from $200, jackets from $300… | Aug 16, 2026 8:00 PM · 44 characters. 60% OFF sitewide, unlimited FREE customization, custom vests from $200, jackets from $300… | |
| Aug 14, 2026 8:00 PM | Flat 60% OFF Sitewide + Custom Vests for $200 | 45 | Save sitewide, build a custom vest for flat $20, and returning custom customers get 2 FREE… | Aug 14, 2026 8:00 PM · 45 characters. Save sitewide, build a custom vest for flat $20, and returning custom customers get 2 FREE… | |
| Aug 12, 2026 7:31 PM | Custom Leather Vests is now for Flat $200 | First MFG | 53 | Unlimited FREE customization. Design every detail, your way. | Aug 12, 2026 7:31 PM · 53 characters. Unlimited FREE customization. Design every detail, your way. |
Based on 90 emails received from Mar 16 to Nov 1, 2026. Times in US Eastern. How we collect