Is BFCM really about BFCM?

Preview text: What if better questions lead to better strategies?

FlowiumTuesday, Oct 20, 2026 at 4:03 AM EasternKlaviyo
FlowiumIs BFCM really about BFCM?
Subject
Is BFCM really about BFCM?
Preview text
What if better questions lead to better strategies?
From
support@flowium.com
Brand
Flowium
Sent
Tue Oct 20, 2026, 4:03 AM ET
Sent to
flowium.info, flowium.net, flowiumconsulting.com, India (flowiumdtc.in), flowiumemail.net, India (flowiumservice.in), Colombia (flowiumteam.co), helloflowium.com
Size
10 KB
Images
1
Links
1, 1 of them buttons
Subject length
26 characters

Against Flowium's usual

Sent in its busiest hour, 4 AM, which holds 21% of its emails. The subject is 26 characters; its average is 39.

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From
Flowium <[email protected]>
Subject
Is BFCM really about BFCM?
Date
Tue, 20 Oct 2026 08:03:48 +0000 (UTC)
Message-ID domain
geopod-ismtpd-144
Return-Path domain
email.flowium.com
DKIM signature
d=flowium.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-sjqqj with SMTP
  2. from (unnamed) by geopod-ismtpd-144 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 21, 2026 10:03 AMWhat if we've been measuring Black Friday all wrong?
Oct 21, 2026 5:01 AMIt’s time for a Sandwich Break
Oct 20, 2026 9:09 AMA different perspective on BFCM
Oct 20, 2026 4:03 AMIs BFCM really about BFCM? (this email)
Oct 19, 2026 10:05 AMWhat if we've been measuring Black Friday all wrong?
Oct 19, 2026 9:07 AMA different perspective on BFCM
Oct 19, 2026 7:55 AMHi there, still considering your email marketing strategies?

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