Is BFCM really about BFCM?

Preview text: What if better questions lead to better strategies?

FlowiumSunday, Oct 25, 2026 at 5:03 AM EasternKlaviyo
FlowiumIs BFCM really about BFCM?
Subject
Is BFCM really about BFCM?
Preview text
What if better questions lead to better strategies?
From
support@flowium.com
Brand
Flowium
Sent
Sun Oct 25, 2026, 5:03 AM ET
Sent to
Colombia (flowium.co), flowiumengage.com
Size
10 KB
Images
1
Links
1, 1 of them buttons
Subject length
26 characters

Against Flowium's usual

Sent in the 5 AM hour, which holds 5% of its emails; 21% arrive in the 4 AM hour. The subject is 26 characters; its average is 39.

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From
Flowium <[email protected]>
Subject
Is BFCM really about BFCM?
Date
Sun, 25 Oct 2026 09:03:59 +0000 (UTC)
Message-ID domain
geopod-ismtpd-97
Return-Path domain
email.flowium.com
DKIM signature
d=flowium.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-6rgkw with SMTP
  2. from (unnamed) by geopod-ismtpd-97 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 25, 2026 10:05 AMWhat if we've been measuring Black Friday all wrong?
Oct 25, 2026 10:01 AMA different perspective on BFCM
Oct 25, 2026 6:01 AMSee high performing email design in action
Oct 25, 2026 5:03 AMIs BFCM really about BFCM? (this email)
Oct 24, 2026 4:01 AMIs BFCM really about BFCM?
Oct 23, 2026 10:10 AMWhat if we've been measuring Black Friday all wrong?
Oct 23, 2026 9:06 AMA different perspective on BFCM

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