What if we've been measuring Black Friday all wrong?

Preview text: A question we couldn't ignore.

Thursday, Oct 15, 2026 at 10:06 AM EasternKlaviyo

FlowiumWhat if we've been measuring Black Friday all wrong?

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Subject: What if we've been measuring Black Friday all wrong?
Preview text: A question we couldn't ignore.
From: support@flowium.com
Brand: Flowium
ESP: Klaviyo
Sent: Thu Oct 15, 2026, 10:06 AM ET
Sent to: flowiumdigital.com, India (flowiumemail.in), flowiumhq.com, India (flowiummarketing.in), joinflowium.com
Size: 10 KB
Images: 1
Links: 1, 1 of them buttons
Subject length: 52 characters

Against Flowium's usual

Sent in the 10 AM hour, which holds 21% of its emails; 21% arrive in the 4 AM hour. The subject is 52 characters; its average is 39.

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