What if we've been measuring Black Friday all wrong?

Preview text: A question we couldn't ignore.

Wednesday, Oct 14, 2026 at 10:05 AM EasternKlaviyo

FlowiumWhat if we've been measuring Black Friday all wrong?

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Subject: What if we've been measuring Black Friday all wrong?
Preview text: A question we couldn't ignore.
From: support@flowium.com
Brand: Flowium
ESP: Klaviyo
Sent: Wed Oct 14, 2026, 10:05 AM ET
Sent to: flowium.biz, Europe (flowium.eu), flowiumglobal.com, meetflowium.com
Size: 9 KB
Images: 1
Links: 1, 1 of them buttons
Subject length: 52 characters

Against Flowium's usual

Sent in the 10 AM hour, which holds 21% of its emails; 21% arrive in the 4 AM hour. The subject is 52 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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