They Sent It

A look behind the design

How we created The Floyd Bed — Upholstered

FloydSunday, Aug 23, 2026 at 11:01 AM EasternKlaviyo
FloydA look behind the design
Subject
A look behind the design
Preview text
How we created The Floyd Bed — Upholstered
From
noreply@floydhome.com
Brand
Floyd
Sent
Sun Aug 23, 2026, 11:01 AM ET
Sent to
floydhome.com
Size
60 KB
Images
24
Links
26, 2 of them buttons
Subject length
24 characters

Against Floyd's usual

Sent in its busiest hour, 11 AM, which holds 30% of its emails. The subject is 24 characters; its average is 26.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Floyd <[email protected]>
Subject
A look behind the design
Date
Sun, 23 Aug 2026 15:01:47 +0000 (UTC)
Message-ID domain
geopod-ismtpd-55
Return-Path domain
hello.floydhome.com
DKIM signature
d=floydhome.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-rqqh2 with SMTP
  2. from (unnamed) by geopod-ismtpd-55 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Sep 3, 2026 11:33 AMEnjoy sitewide savings
Aug 28, 2026 10:06 AMSave on everything, even new arrivals
Aug 25, 2026 11:34 AMTake another look
Aug 23, 2026 11:01 AMA look behind the design (this email)
Aug 21, 2026 10:30 AMThe Floyd Bed, Now Upholstered
Aug 19, 2026 3:30 PMMeet The Floyd Bed — Upholstered
Aug 18, 2026 2:31 PMThe Floyd Bed, Softer

More from Floyd

All Floyd emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.