This happens once a year
Preview text: Get ready. Our 2nd Birthday Sale starts tomorrow. Which means 20% off sitewide. Discounts…

Using this email in an article? Credit: Frankie May email via They Sent It, with a link to this page. Full-size image
- Subject
- This happens once a year
- Preview text
- Get ready. Our 2nd Birthday Sale starts tomorrow. Which means 20% off sitewide. Discounts…
- From
- hello@
frankiemay.co - Brand
- Frankie May
- ESP
- Klaviyo
- Sent
- Mon Oct 26, 2026, 6:21 AM ET
- Size
- 10 KB
- Images
- 1
- Links
- 3, 1 of them buttons
- Subject length
- 24 characters
Against Frankie May's usual
Sent in the 6 AM hour, which holds 3% of its emails; 14% arrive in the 7 PM hour. The subject is 24 characters; its average is 32.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Bree from Frankie May <[email protected]>
- Subject
- This happens once a year
- Date
- Mon, 26 Oct 2026 10:21:40 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.hello.frankiemay.co
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=hello.frankiemay.co s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 28, 2026 5:04 PM | Enjoy 20% off + free gifts. | |
| Oct 27, 2026 5:31 PM | 2 years | |
| Oct 26, 2026 5:02 PM | It's our birthday! Take 20% off 🎂 | |
| Oct 26, 2026 6:21 AM | This happens once a year (this email) | |
| Oct 23, 2026 2:04 AM | Ends Now - Your $13.20 is about to expire. | |
| Oct 22, 2026 3:00 AM | Your $13.20 credit expires soon 🤍 | |
| Oct 20, 2026 12:15 AM | For the memories you’ll hold onto |
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