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10 steps is too many steps

Most routines are built to sell you more products.

Frasé SkinThursday, Mar 26, 2026 at 6:00 AM EasternKlaviyo
Frasé Skin10 steps is too many steps
Subject
10 steps is too many steps
Preview text
Most routines are built to sell you more products.
From
customers@fraseskin.com.au
Sent
Thu Mar 26, 2026, 6:00 AM ET
Sent to
fraseskin.com, Australia (fraseskin.com.au)
Size
50 KB
Images
15
Links
15, 5 of them buttons
Subject length
26 characters

Against Frasé Skin's usual

Sent in the 6 AM hour, which holds 4% of its emails; 42% arrive in the 4 AM hour. The subject is 26 characters; its average is 30.

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Sent just before and after

Mar 31, 2026 6:03 PMApril Fools???
Mar 31, 2026 1:00 AMQuick question about your skin 🤔
Mar 29, 2026 1:00 AMQuick question: do you wash sunscreen off?
Mar 26, 2026 6:00 AM10 steps is too many steps (this email)
Mar 24, 2026 6:00 AMSun, sweat, dust. Then what?
Mar 22, 2026 1:00 AMQuick question about your morning routine
Mar 19, 2026 1:15 AMBringing The Lazy Man Back

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