They Sent It

Plot twist. It's a tie.

Didn't see this coming, but here we are.

Frasé SkinThursday, Aug 6, 2026 at 5:00 AM EasternKlaviyo
Frasé SkinPlot twist. It's a tie.
Subject
Plot twist. It's a tie.
Preview text
Didn't see this coming, but here we are.
From
customers@fraseskin.com.au
Sent
Thu Aug 6, 2026, 5:00 AM ET
Sent to
fraseskin.com, Australia (fraseskin.com.au)
Size
48 KB
Images
16
Links
16, 5 of them buttons
Subject length
23 characters

Against Frasé Skin's usual

Sent in the 5 AM hour, which holds 15% of its emails; 42% arrive in the 4 AM hour. The subject is 23 characters; its average is 30.

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Sent just before and after

Aug 11, 2026 3:30 AMClean vs properly clean
Aug 9, 2026 4:01 AMFor the bloke who won't buy it himself
Aug 7, 2026 5:45 AMWe took Frasé to the US
Aug 6, 2026 5:00 AMPlot twist. It's a tie. (this email)
Aug 5, 2026 4:30 AMWe're bringing the mask back.
Aug 3, 2026 7:46 PMStill thinking about it?
Aug 3, 2026 3:23 AMYou were checking this out

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