They Sent It

We didn’t plan this.

What started as a joke turned into something bigger.

Frasé SkinThursday, Apr 2, 2026 at 6:00 PM EasternKlaviyo
Frasé SkinWe didn’t plan this.
Subject
We didn’t plan this.
Preview text
What started as a joke turned into something bigger.
From
customers@fraseskin.com.au
Sent
Thu Apr 2, 2026, 6:00 PM ET
Sent to
fraseskin.com, Australia (fraseskin.com.au)
Size
50 KB
Images
15
Links
15, 5 of them buttons
Subject length
22 characters

Against Frasé Skin's usual

Sent in the 6 PM hour, which holds 5% of its emails; 42% arrive in the 4 AM hour. The subject is 22 characters; its average is 30.

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