They Sent It

A new chapter begins

A new chapter begins 96 And you still smell as good as ever

GlossierTuesday, May 12, 2026 at 8:00 PM EasternKlaviyo
GlossierA new chapter begins
Subject
A new chapter begins
Preview text
A new chapter begins 96 And you still smell as good as ever
From
gteam@eml.glossier.com
Sent
Tue May 12, 2026, 8:00 PM ET
Sent to
glossier.com
Size
58 KB
Images
10
Links
17, 6 of them buttons
Subject length
20 characters

Against Glossier's usual

Sent in its busiest hour, 8 PM, which holds 49% of its emails. The subject is 20 characters; its average is 30.

Report this email

Sent just before and after

May 22, 2026 8:15 PM30% is still on!
May 21, 2026 11:03 AM⭐ Memorial Day Sale starts NOW ⭐
May 20, 2026 8:15 PMThe real hoodie thief
May 12, 2026 8:00 PMA new chapter begins (this email)
May 7, 2026 8:15 PMMeet The Grad Look!
May 5, 2026 10:17 PMOur community’s must-have products · Resent
May 5, 2026 9:54 PMOur community’s must-have products

More from Glossier

All Glossier emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.