The hoodie that started it all

Preview text: The hoodie that started it all 96 How the Pink Hoodie became the Pink Hoodie 🩷

GlossierTuesday, Jun 2, 2026 at 8:15 PM EasternKlaviyo
GlossierThe hoodie that started it all
Subject
The hoodie that started it all
Preview text
The hoodie that started it all 96 How the Pink Hoodie became the Pink Hoodie 🩷
From
gteam@eml.glossier.com
Sent
Tue Jun 2, 2026, 8:15 PM ET
Sent to
glossier.com
Size
59 KB
Images
11
Links
20, 8 of them buttons
Subject length
30 characters

Against Glossier's usual

Sent in its busiest hour, 8 PM, which holds 49% of its emails. The subject is 30 characters, the same as its average.

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From
Glossier <[email protected]>
Subject
The hoodie that started it all
Date
Wed, 03 Jun 2026 00:15:15 +0000 (UTC)
Message-ID domain
geopod-ismtpd-114
Return-Path domain
eml.glossier.com
DKIM signature
d=glossier.com s=kl2
List-Unsubscribe
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  1. from o1533.eml.glossier.com [149.72.170.35] by our receiving server with ESMTPS
  2. by recvd-…-dgh7n with SMTP
  3. from (unnamed) by geopod-ismtpd-114 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Jun 11, 2026 10:45 AMOur Friends of Glossier Sale is here...
Jun 4, 2026 8:15 PMGlossier’s Next Top Dog: The Reunion
Jun 3, 2026 8:15 PMChoose your own fragrance adventure!
Jun 2, 2026 8:15 PMThe hoodie that started it all (this email)
May 31, 2026 8:00 AMFor your summer plans 🩷
May 29, 2026 8:00 PMFetch a little joy with The Pink Capsule Collection
May 28, 2026 11:00 AMNEW! The Pink Capsule Collection 🩷

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