They Sent It

What’s in a bag’s balm?

What’s in a bag’s balm? 96 More than you think…

GlossierSunday, Jul 26, 2026 at 8:00 PM EasternKlaviyo
GlossierWhat’s in a bag’s balm?
Subject
What’s in a bag’s balm?
Preview text
What’s in a bag’s balm? 96 More than you think…
From
gteam@eml.glossier.com
Sent
Sun Jul 26, 2026, 8:00 PM ET
Sent to
glossier.com
Size
73 KB
Images
14
Links
27, 10 of them buttons
Subject length
24 characters

Against Glossier's usual

Sent in its busiest hour, 8 PM, which holds 48% of its emails. The subject is 24 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Glossier <[email protected]>
Subject
What’s in a bag’s balm?
Date
Mon, 27 Jul 2026 00:00:43 +0000 (UTC)
Message-ID domain
geopod-ismtpd-84
Return-Path domain
eml.glossier.com
DKIM signature
d=glossier.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o4059.m.glossier.com [168.245.47.153] by our receiving server with ESMTPS
  2. by recvd-…-dclk9 with SMTP
  3. from (unnamed) by geopod-ismtpd-84 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Jul 31, 2026 8:04 PMNew York in a tube
Jul 29, 2026 8:00 PMOur go-to summer lip?
Jul 28, 2026 8:15 PMMeet the popular girls
Jul 26, 2026 8:00 PMWhat’s in a bag’s balm? (this email)
Jul 25, 2026 8:30 AMGet a free Applebaby Keychain
Jul 23, 2026 7:45 PMStill on: your free Mini Beauty Bag
Jul 22, 2026 8:00 PMYour whole look, in a New York Minute

More from Glossier

All Glossier emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.