We heard “the blue” has returned…

Preview text: It’s not turquoise. It’s not cerulean. It’s actually Navy.

GRAMS28Tuesday, May 12, 2026 at 10:01 AM EasternKlaviyo
GRAMS28We heard “the blue” has returned…
Subject
We heard “the blue” has returned…
Preview text
It’s not turquoise. It’s not cerulean. It’s actually Navy.
From
shop@grams28.com
Brand
GRAMS28
Sent
Tue May 12, 2026, 10:01 AM ET
Size
37 KB
Images
9
Links
11, 6 of them buttons
Subject length
33 characters

Against GRAMS28's usual

Sent in its busiest hour, 10 AM, which holds 79% of its emails. The subject is 33 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
GRAMS28 <[email protected]>
Subject
We heard “the blue” has returned…
Date
Tue, 12 May 2026 14:01:40 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.grams28.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.grams28.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-28-24.kmta.shared.klaviyomail.com [170.203.28.24] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

May 18, 2026 10:01 AM193 Hobo Bag - Perfect for Everyday and Travel
May 16, 2026 2:50 PMALERT: QUANTITY LOW
May 14, 2026 9:00 AMNOW LIVE: SS26 Collection
May 12, 2026 10:01 AMWe heard “the blue” has returned… (this email)
May 10, 2026 8:00 AMSS26 Deep Dive: The 183 XL Duffle
May 8, 2026 10:03 AMSS26 Deep Dive: The 185 Tote Bag
May 6, 2026 11:15 AMSS26 Deep Dive: The 193 Hobo Bag

More from GRAMS28

All GRAMS28 emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.