Don't Buy the Story

Preview text: Check the label...

GraymatterFriday, Sep 4, 2026 at 12:15 PM EasternKlaviyo
GraymatterDon't Buy the Story
Subject
Don't Buy the Story
Preview text
Check the label...
From
hello@trygraymatter.com
Sent
Fri Sep 4, 2026, 12:15 PM ET
Size
67 KB
Images
15
Links
15, 6 of them buttons
Subject length
19 characters

Against Graymatter's usual

Sent in its busiest hour, 12 PM, which holds 94% of its emails. The subject is 19 characters; its average is 27.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Graymatter <[email protected]>
Subject
Don't Buy the Story
Date
Fri, 04 Sep 2026 16:15:19 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.trygraymatter.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.trygraymatter.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 7, 2026 12:15 PMHappy Labor Day
Sep 6, 2026 12:15 PM16 Coffees or 1 Scoop?
Sep 5, 2026 12:15 PM1,800+ Reviews Can't Be Wrong
Sep 4, 2026 12:15 PMDon't Buy the Story (this email)
Sep 3, 2026 12:18 PMThe Focus Your Brain Actually Wants
Sep 1, 2026 8:15 PMThe Truth About Burnout
Aug 30, 2026 12:15 PMIt’s almost over…

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