They Sent It

#EuphoriaMakeup is finally here 🔥

The Euphoria x Half Magic collection is officially live.

Half MagicWednesday, Apr 29, 2026 at 4:15 AM EasternKlaviyo
Half Magic#EuphoriaMakeup is finally here 🔥
Subject
#EuphoriaMakeup is finally here 🔥
Preview text
The Euphoria x Half Magic collection is officially live.
From
noreply@halfmagicbeauty.com
Sent
Wed Apr 29, 2026, 4:15 AM ET
Size
61 KB
Images
21
Links
21, 1 of them buttons
Subject length
33 characters

Against Half Magic's usual

Sent in the 4 AM hour, which holds 8% of its emails; 21% arrive in the 11 AM hour. The subject is 33 characters; its average is 37.

Report this email

Sent just before and after

May 5, 2026 11:18 AMOne swipe = unreal sparkle
May 3, 2026 4:15 AMInside the Euphoria Makeup Trailer
Apr 30, 2026 2:15 PMDuochrome drama has entered the chat
Apr 29, 2026 4:15 AM#EuphoriaMakeup is finally here 🔥 (this email)
Apr 19, 2026 5:26 PM10% off is still yours… but not for long! 💋
Apr 19, 2026 5:27 AMPssst! Your next obsession is 10% off 👈
Apr 17, 2026 7:17 PMA new era of Euphoria

More from Half Magic

All Half Magic emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.