$75 → $39 (not a typo)

Preview text: Hi , May is Mental Health Month, and we’re celebrating with a flash sale. Select hoodies…

Happiness ProjectWednesday, May 13, 2026 at 8:01 PM EasternKlaviyo
Happiness Project$75 → $39 (not a typo)
Subject
$75 → $39 (not a typo)
Preview text
Hi , May is Mental Health Month, and we’re celebrating with a flash sale. Select hoodies…
From
main@happinessproject.com
Sent
Wed May 13, 2026, 8:01 PM ET
Sent to
happinessmerch.com
Size
17 KB
Images
1
Links
6
Subject length
24 characters

Against Happiness Project's usual

Sent in the 8 PM hour, which holds 13% of its emails; 36% arrive in the 12 PM hour. The subject is 24 characters; its average is 31.

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From
Happiness Project <[email protected]>
Subject
$75 → $39 (not a typo)
Date
Thu, 14 May 2026 00:01:15 +0000 (UTC)
Message-ID domain
geopod-ismtpd-103
Return-Path domain
k1.send.happinessproject.com
DKIM signature
d=send.happinessproject.com s=s1
List-Unsubscribe
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  1. from o1312.shared.klaviyomail.com [167.89.100.86] by our receiving server with ESMTPS
  2. by recvd-…-gwjpl with SMTP
  3. from (unnamed) by geopod-ismtpd-103 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Jul 8, 2026 4:00 PMThere's a reason we made this 🩵
Jul 6, 2026 12:01 PMSomething just took flight. 🦋
Jul 5, 2026 2:00 PMYou're 25% off Expires Tonight! ⏰
Jul 3, 2026 5:27 AMYou left a little happiness behind
Jul 1, 2026 2:01 PM25% OFF Starts Now 🎆
May 17, 2026 8:30 PMLAST CHANCE: Up to 50% OFF
May 13, 2026 8:01 PM$75 → $39 (not a typo) (this email)

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