| Jun 30, 2026 9:01 AM | Have you shopped our 4th of July sale yet? |
| Jun 29, 2026 9:02 AM | Monday picks — add ticking stripe to your summer rotation. |
| Jun 28, 2026 3:00 PM | The button down. A summer essential. |
| Jun 27, 2026 12:00 PM | The best summers are the ones lived in linen. |
| Jun 26, 2026 4:48 PM | Your 10% off ends at midnight |
| Jun 26, 2026 10:00 AM | The Marion in Burgundy is back! |
| Jun 25, 2026 11:00 AM | New items just added to the sale! |
| Jun 24, 2026 4:47 PM | You just unlocked 10% off |
| Jun 24, 2026 12:01 PM | $50 for you towards next purchase — sitewide! |
| Jun 23, 2026 11:01 AM | Spotted: Our community in Heidi Merrick |
| Jun 22, 2026 4:41 PM | We saved your favorites |
| Jun 22, 2026 9:02 AM | Monday picks - the full look edition. |
| Jun 21, 2026 4:40 PM | Re: The Piece You Love |
| Jun 21, 2026 12:01 PM | Happy Summer Solstice! Find your summer dress. |
| Jun 20, 2026 5:00 PM | The Zelda Blazer just got two new colorways. |
| Jun 19, 2026 9:01 AM | Your favorites are back. |
| Jun 18, 2026 1:00 PM | Introducing the Petit Jardin Dress. |
| Jun 17, 2026 9:00 AM | The Brooke Dress. Three colorways. One long summer. |
| Jun 16, 2026 9:00 AM | Father’s Day is almost here — 25% off Unisex SRF LA. |
| Jun 15, 2026 10:01 AM | Monday picks - what we're loving this week. |
| Jun 14, 2026 8:00 PM | Back by popular demand - the Boy Short is back in stock. |
| Jun 13, 2026 12:01 PM | All Black Everything 🖤 |
| Jun 12, 2026 8:00 PM | Heidi's Summer Edits. |
| Jun 11, 2026 9:03 AM | The Azadeh Dress. Now in Bougainvillea. |
| Jun 10, 2026 9:01 AM | The summer must-have accessory - as seen in Vogue, Forbes, Town &
Country and more. |
| Jun 9, 2026 8:00 PM | Your favorite bottom just got four new colors. |
| Jun 8, 2026 9:03 AM | Kaftan season is here. And we have the one you need. |
| Jun 7, 2026 9:00 PM | Your summer must haves. All in one place. |
| Jun 6, 2026 9:00 PM | Newly in- The Mimizan Bottoms in Ticking Stripe and Cream Ticking
Stripe. |
| Jun 5, 2026 9:02 AM | Have you checked out our new releases yet? |
| Jun 4, 2026 8:00 PM | Have you checked out our swim yet? |
| Jun 3, 2026 9:01 AM | Introducing the Garden Dress- your summer dress. |
| Jun 2, 2026 9:02 AM | Memorial Day is done. White everything starts now. |
| Jun 1, 2026 9:01 AM | SRF LA. The tees & sweatshirts you live in. |