A cheeseburger is a terrible gut test

Preview text: National Cheeseburger Day deserves a better rule than "eat clean."

HerbiesFriday, Sep 18, 2026 at 12:00 AM EasternKlaviyo
HerbiesA cheeseburger is a terrible gut test
Subject
A cheeseburger is a terrible gut test
Preview text
National Cheeseburger Day deserves a better rule than "eat clean."
From
rosie@herbies.co
Brand
Herbies
Sent
Fri Sep 18, 2026, 12:00 AM ET
Sent to
Colombia (herbies.co)
Size
36 KB
Images
9
Links
8, 1 of them buttons
Subject length
37 characters

Against Herbies's usual

Sent in the 12 AM hour, which holds 7% of its emails; 21% arrive in the 4 AM hour. The subject is 37 characters; its average is 35.

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From
Rosie Bennet | Herbies <[email protected]>
Subject
A cheeseburger is a terrible gut test
Date
Fri, 18 Sep 2026 04:00:19 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.herbies.co
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.herbies.co s=mtd1
List-Unsubscribe
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 23, 2026 1:00 AMGive it 14 days, not 14 minutes
Sep 21, 2026 12:00 AMThe label is the easy part
Sep 20, 2026 2:00 AMEight hours sitting leaves a receipt
Sep 18, 2026 12:00 AMA cheeseburger is a terrible gut test (this email)
Sep 16, 2026 1:00 AMThe scale is measuring the wrong thing
Sep 14, 2026 10:00 PMDo not wait for the energy part
Sep 14, 2026 6:00 AM85% means nothing without this

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