HIGHBORN London subject lines
193 subject lines averaging 38 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Aug 28, 2026 9:02 AM | 3 days left to beat the 1st September rise | 42 | Midnight Monday: the offer and old prices both disappear. | Aug 28, 2026 9:02 AM · 42 characters. Midnight Monday: the offer and old prices both disappear. | |
| Aug 24, 2026 6:00 AM | The clever way to beat the price rises | 38 | Three example baskets — £50, £100, £150. | Aug 24, 2026 6:00 AM · 38 characters. Three example baskets — £50, £100, £150. | |
| Aug 21, 2026 5:00 AM | The favourites are going first | 30 | One week in — and one week left at today's prices. | Aug 21, 2026 5:00 AM · 30 characters. One week in — and one week left at today's prices. | |
| Aug 20, 2026 8:04 AM | Why I'm raising prices (and still giving more) | 46 | The truthful version, from me. | Aug 20, 2026 8:04 AM · 46 characters. The truthful version, from me. | |
| Aug 17, 2026 7:03 AM | Prices rise 1st September. Beat them now. | 41 | Today's prices + 15% off £50+ until 31st August. | Aug 17, 2026 7:03 AM · 41 characters. Today's prices + 15% off £50+ until 31st August. | |
| Aug 16, 2026 11:00 AM | Early access ends tonight (then everyone else joins) | 52 | ☀️ Shop the best Summer savings now >> | Aug 16, 2026 11:00 AM · 52 characters. ☀️ Shop the best Summer savings now >> | |
| Aug 15, 2026 1:15 PM | GET EXCITED! Summer deals are LIVE | 34 | ☀️ Shop the best Summer savings now >> | Aug 15, 2026 1:15 PM · 34 characters. ☀️ Shop the best Summer savings now >> | |
| Aug 14, 2026 1:15 PM | Day one, and your bonuses and discounts are here | 48 | Doors open at 8am tomorrow. | Aug 14, 2026 1:15 PM · 48 characters. Doors open at 8am tomorrow. | |
| Aug 14, 2026 10:00 AM | GET EXCITED! Summer deals are LIVE | 34 | ☀️ Shop the best Summer savings now >> | Aug 14, 2026 10:00 AM · 34 characters. ☀️ Shop the best Summer savings now >> | |
| Aug 14, 2026 5:00 AM | ☀️ Your Early Access is HERE - Be the First! | 44 | It starts today: 15% off £50+ before prices rise 96 Early access for the list only, until… | Aug 14, 2026 5:00 AM · 44 characters. It starts today: 15% off £50+ before prices rise 96 Early access for the list only, until… | |
| Aug 13, 2026 12:15 PM | The early list closes tonight | 29 | Doors open at 8am tomorrow. | Aug 13, 2026 12:15 PM · 29 characters. Doors open at 8am tomorrow. | |
| Aug 12, 2026 10:45 AM | Doors open Friday at 7am | 24 | One click, then I'll leave you alone x | Aug 12, 2026 10:45 AM · 24 characters. One click, then I'll leave you alone x | |
| Aug 11, 2026 2:15 PM | Beat the Price Rise! Unlock Summer Offers Now | 45 | A short note about 1st September. | Aug 11, 2026 2:15 PM · 45 characters. A short note about 1st September. | |
| Aug 10, 2026 8:03 AM | Why we have to raise prices… (and how you can beat the rise) | 62 | 🥂 A special opportunity for you this way >> | Aug 10, 2026 8:03 AM · 62 characters. 🥂 A special opportunity for you this way >> | |
| Aug 9, 2026 2:15 PM | I'll keep this short | 20 | One click, then I'll leave you alone x | Aug 9, 2026 2:15 PM · 20 characters. One click, then I'll leave you alone x | |
| Aug 8, 2026 5:00 AM | From Tracey: prices rise 1st September - here’s your early warning | 67 | Prices rise on 1st September (a letter from Tracey) 96 And the fair way I want to do it… | Aug 8, 2026 5:00 AM · 67 characters. Prices rise on 1st September (a letter from Tracey) 96 And the fair way I want to do it… | |
| Aug 7, 2026 6:30 AM | 5 reasons - most only know #2 | 29 | 5 proven ways to ease pesky patchiness >> | Aug 7, 2026 6:30 AM · 29 characters. 5 proven ways to ease pesky patchiness >> | |
| Jul 31, 2026 2:15 PM | £180 off ends at midnight | 26 | My last note about the Reserve. | Jul 31, 2026 2:15 PM · 26 characters. My last note about the Reserve. | |
| Jul 31, 2026 6:45 AM | I'm closing the doors tonight | 29 | £349 of skincare for £169 ends at midnight — this is the last morning I can offer it. | Jul 31, 2026 6:45 AM · 29 characters. £349 of skincare for £169 ends at midnight — this is the last morning I can offer it. | |
| Jul 30, 2026 12:02 PM | Tomorrow night, the doors close | 31 | One day left — so I'll be brief. | Jul 30, 2026 12:02 PM · 31 characters. One day left — so I'll be brief. | |
| Jul 29, 2026 7:00 AM | The free £89 Bakuchiol ends Friday | 36 | 2× Four Phase + the Bakuchiol, £169. Doors close midnight Friday. | Jul 29, 2026 7:00 AM · 36 characters. 2× Four Phase + the Bakuchiol, £169. Doors close midnight Friday. | |
| Jul 28, 2026 6:00 AM | The empty fortnight | 19 | The quiet killer of every good skincare routine - and it isn't the products. | Jul 28, 2026 6:00 AM · 19 characters. The quiet killer of every good skincare routine - and it isn't the products. | |
| Jul 27, 2026 12:00 PM | Still thinking it over? | 23 | After Friday midnight, this is gone for good. Everything, plainly. | Jul 27, 2026 12:00 PM · 23 characters. After Friday midnight, this is gone for good. Everything, plainly. | |
| Jul 26, 2026 6:00 AM | Skin school: Bakuchiol, in two minutes | 38 | The plant-based option for skin that finds retinol too harsh. | Jul 26, 2026 6:00 AM · 38 characters. The plant-based option for skin that finds retinol too harsh. | |
| Jul 25, 2026 1:15 PM | Free £89 Bakuchiol ends on the 31st | 37 | After Friday midnight, this is gone for good. Everything, plainly. | Jul 25, 2026 1:15 PM · 37 characters. After Friday midnight, this is gone for good. Everything, plainly. | |
| Jul 25, 2026 5:00 AM | The mystery gift? My £89 Bakuchiol — free in every Reserve | 60 | 2× Four Phase + my £89 Bakuchiol, free — all for £169. Only 300 exist. | Jul 25, 2026 5:00 AM · 60 characters. 2× Four Phase + my £89 Bakuchiol, free — all for £169. Only 300 exist. | |
| Jul 24, 2026 2:15 PM | Your reserve is open here | 25 | Before the weekend — the Reserve is open, and the early gifts are going. | Jul 24, 2026 2:15 PM · 25 characters. Before the weekend — the Reserve is open, and the early gifts are going. | |
| Jul 24, 2026 4:00 AM | The Reserve is open. 300 only. | 30 | 2 boxes of Four Phase + a full-size mystery gift — £169. First come, first served. | Jul 24, 2026 4:00 AM · 30 characters. 2 boxes of Four Phase + a full-size mystery gift — £169. First come, first served. | |
| Jul 23, 2026 8:01 AM | Why I held back 300 boxes of Four Phase | 39 | Two boxes, a full-size gift, and a decision I made last month. Doors open Friday 8am. | Jul 23, 2026 8:01 AM · 39 characters. Two boxes, a full-size gift, and a decision I made last month. Doors open Friday 8am. | |
| Jul 21, 2026 7:45 AM | Doors open Friday, 8am – should I put your name on the list? | 62 | 300 spots. Existing HIGHBORN customers only. One tap to get the private link. | Jul 21, 2026 7:45 AM · 62 characters. 300 spots. Existing HIGHBORN customers only. One tap to get the private link. | |
| Jul 19, 2026 7:15 PM | 6 hours left | 12 | At midnight the Seven Phase Collection goes back to £190 | Jul 19, 2026 7:15 PM · 12 characters. At midnight the Seven Phase Collection goes back to £190 | |
| Jul 19, 2026 8:00 AM | Ends tonight: the whole ritual for £119 | 40 | After midnight it's £190 again - and I won't repeat it this summer | Jul 19, 2026 8:00 AM · 40 characters. After midnight it's £190 again - and I won't repeat it this summer | |
| Jul 18, 2026 7:00 AM | £71 off everything your skin needs | 35 | All seven phases, one box, until Sunday midnight | Jul 18, 2026 7:00 AM · 35 characters. All seven phases, one box, until Sunday midnight | |
| Jul 17, 2026 6:00 AM | We're breaking up for summer | 28 | And so is the Seven Phase price - £119 instead of £190, this weekend only. | Jul 17, 2026 6:00 AM · 28 characters. And so is the Seven Phase price - £119 instead of £190, this weekend only. | |
| Jul 16, 2026 5:00 AM | We Talk Wrinkles And What Really Speeds Them Up | 47 | Biggest, baddest wrinkle culprits and what you can do >> | Jul 16, 2026 5:00 AM · 47 characters. Biggest, baddest wrinkle culprits and what you can do >> | |
| Jul 13, 2026 8:02 AM | Are you applying them in the wrong order? | 41 | It's not what you use. It's the order you use it in. | Jul 13, 2026 8:02 AM · 41 characters. It's not what you use. It's the order you use it in. | |
| Jul 12, 2026 4:00 AM | New Guides on Best Tips For Dark Circles And More | 49 | Here's your 2 minute round-up | Jul 12, 2026 4:00 AM · 49 characters. Here's your 2 minute round-up | |
| Jul 11, 2026 8:00 AM | The 3 Products Women 45+ Are Reordering on Repeat | 49 | “I just look better.” That’s what they keep saying… | Jul 11, 2026 8:00 AM · 49 characters. “I just look better.” That’s what they keep saying… | |
| Jul 8, 2026 7:00 AM | We never talk about this... but it works wonders 💆♀️ | 50 | The secret Highborn ritual that transforms tired, thinning hair. | Jul 8, 2026 7:00 AM · 50 characters. The secret Highborn ritual that transforms tired, thinning hair. | |
| Jul 6, 2026 3:05 PM | This is your last reminder — promise | 38 | Gifts gone at 23:59 tonight. No extensions. | Jul 6, 2026 3:05 PM · 38 characters. Gifts gone at 23:59 tonight. No extensions. | |
| Jul 6, 2026 8:00 AM | Tonight, the gifts are gone | 27 | This is it — up to 4 free gifts come off at 23:59 tonight. No extensions. | Jul 6, 2026 8:00 AM · 27 characters. This is it — up to 4 free gifts come off at 23:59 tonight. No extensions. | |
| Jul 5, 2026 6:00 AM | Tomorrow night, they're gone | 28 | Last full day. Up to 4 free gifts come off tomorrow at 23:59. | Jul 5, 2026 6:00 AM · 28 characters. Last full day. Up to 4 free gifts come off tomorrow at 23:59. | |
| Jul 4, 2026 7:15 AM | 10 seconds to choose, 3 days to get it | 38 | Choose in 10 seconds — up to 4 free gifts stack on top. Until Monday. | Jul 4, 2026 7:15 AM · 38 characters. Choose in 10 seconds — up to 4 free gifts stack on top. Until Monday. | |
| Jul 3, 2026 1:15 PM | My last birthday wish (it involves you) | 39 | Up to 4 free gifts until Monday 23:59. Then they vanish. | Jul 3, 2026 1:15 PM · 39 characters. Up to 4 free gifts until Monday 23:59. Then they vanish. | |
| Jul 3, 2026 7:45 AM | 🎂 It's my birthday — open your presents | 40 | Up to 4 free gifts, adding themselves as you shop. Gone Monday night. | Jul 3, 2026 7:45 AM · 40 characters. Up to 4 free gifts, adding themselves as you shop. Gone Monday night. | |
| Jul 2, 2026 7:00 AM | Tomorrow's my birthday — your gifts inside | 44 | The honest reason I started HIGHBORN — and a thank-you before the weekend. | Jul 2, 2026 7:00 AM · 44 characters. The honest reason I started HIGHBORN — and a thank-you before the weekend. | |
| Jul 1, 2026 7:15 AM | Let them have the football | 26 | There's a match on tonight — here's a lovelier way to spend twenty minutes of it. | Jul 1, 2026 7:15 AM · 26 characters. There's a match on tonight — here's a lovelier way to spend twenty minutes of it. | |
| Jun 30, 2026 8:00 AM | The best gifts are a little higher up | 37 | Past £75, two more unlock — the peptide serum, and my pick for summer. | Jun 30, 2026 8:00 AM · 37 characters. Past £75, two more unlock — the peptide serum, and my pick for summer. | |
| Jun 29, 2026 8:01 AM | The gift most women go for | 26 | The Four Phase Travel Set, free at £75 — your whole ritual, packed. | Jun 29, 2026 8:01 AM · 26 characters. The Four Phase Travel Set, free at £75 — your whole ritual, packed. | |
| Jun 28, 2026 8:15 AM | You're one of 138,000 — thank you | 35 | Up to 4 free gifts, added as you shop. No code. Off Monday night. | Jun 28, 2026 8:15 AM · 35 characters. Up to 4 free gifts, added as you shop. No code. Off Monday night. |
Based on 193 emails received from Mar 16 to Nov 7, 2026. Times in US Eastern. How we collect