you first

Preview text: My Organic Mascara is back tonight — before I tell the rest of the list.

Highborn LondonFriday, Jun 5, 2026 at 2:15 PM EasternKlaviyo
Highborn Londonyou first
Subject
you first
Preview text
My Organic Mascara is back tonight — before I tell the rest of the list.
From
info@highbornlondon.com
Sent
Fri Jun 5, 2026, 2:15 PM ET
Size
15 KB
Images
1
Links
4, 3 of them buttons
Subject length
9 characters

Against Highborn London's usual

Sent in the 2 PM hour, which holds 11% of its emails; 20% arrive in the 8 AM hour. The subject is 9 characters; its average is 38.

Report this email

Sent just before and after

Jun 7, 2026 2:30 PMbefore I close it tonight
Jun 7, 2026 4:00 AMthe set, £23 less — ends tonight
Jun 6, 2026 4:00 AMSince my wedding day
Jun 5, 2026 2:15 PMyou first (this email)
Jun 5, 2026 7:00 AMSorry this took so long
Jun 2, 2026 5:15 AMLet's Talk Collagen ... Can You Really Boost It?
May 31, 2026 8:00 AMTonight, before it goes

More from Highborn London

All Highborn London emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.