They Sent It

It's 4 pm. How does your bra feel right now?

No, it's not normal

HilaineTuesday, Jul 7, 2026 at 4:00 PM EasternKlaviyo
HilaineIt's 4 pm. How does your bra feel right now?
Subject
It's 4 pm. How does your bra feel right now?
Preview text
No, it's not normal
From
hello@hilaine.com
Brand
Hilaine
Sent
Tue Jul 7, 2026, 4:00 PM ET
Sent to
hilaine.com
Size
14 KB
Images
1
Links
3
Subject length
44 characters

Against Hilaine's usual

Sent in the 4 PM hour, which holds 10% of its emails; 23% arrive in the 11 AM hour. The subject is 44 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Emma at Hilaine <[email protected]>
Subject
It's 4 pm. How does your bra feel right now?
Date
Tue, 07 Jul 2026 20:00:26 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.hilaine.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.hilaine.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from kl-203-24-2.kmta.shared.klaviyomail.com [170.203.24.2] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jul 10, 2026 4:32 PMThe bra that survives the flight
Jul 9, 2026 10:48 AMBecause You Deserve Better Than
Jul 8, 2026 10:47 AMDon't Just Take Our Word For It
Jul 7, 2026 4:00 PMIt's 4 pm. How does your bra feel right now? (this email)
Jul 7, 2026 11:31 AMYou've Got 10% OFF
Jul 6, 2026 10:36 AMWhy 40,000+ women swear by this bra
Jul 5, 2026 11:35 AMStill Thinking About It?

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