MIDNIGHT⚠️

Preview text: that's when your code expires...

Hip PopMonday, May 25, 2026 at 6:00 AM EasternKlaviyo
Hip PopMIDNIGHT⚠️
Subject
MIDNIGHT⚠️
Preview text
that's when your code expires...
From
hello@drinkhippop.com
Brand
Hip Pop
Sent
Mon May 25, 2026, 6:00 AM ET
Sent to
drinkhippop.com
Size
26 KB
Images
5
Links
4, 1 of them buttons
Subject length
9 characters

Against Hip Pop's usual

Sent in the 6 AM hour, which holds 5% of its emails; 36% arrive in the 2 PM hour. The subject is 9 characters; its average is 27.

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Sent just before and after

May 31, 2026 6:01 AMThe catch? There isn't one!
May 29, 2026 2:00 PM92p a can. We did the maths....
May 25, 2026 4:01 PM3 HOURS TO GO🚨
May 25, 2026 6:00 AMMIDNIGHT⚠️ (this email)
May 24, 2026 12:00 PM15% OFF ENDS TOMORROW⌛
May 23, 2026 5:30 AMYour code is still live (for now)👀
May 21, 2026 1:02 PMHEATWAVE?!??

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