They Sent It

NEW: Charlie is here

And she’s got your back

HOBOTuesday, Oct 27, 2026 at 10:02 AM EasternKlaviyo
HOBONEW: Charlie is here
Subject
NEW: Charlie is here
Preview text
And she’s got your back
From
shop@hello.hobobags.com
Brand
HOBO
Sent
Tue Oct 27, 2026, 10:02 AM ET
Size
54 KB
Images
24
Links
26, 6 of them buttons
Subject length
20 characters

Against HOBO's usual

Sent in its busiest hour, 10 AM, which holds 43% of its emails. The subject is 20 characters; its average is 34.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
NEW: Charlie is here
Date
Tue, 27 Oct 2026 14:02:08 +0000 (UTC)
Message-ID domain
geopod-ismtpd-17
Return-Path domain
hello.hobobags.com
DKIM signature
d=hobobags.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-nrsws with SMTP
  2. from (unnamed) by geopod-ismtpd-17 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Oct 30, 2026 10:04 AMThe Vida Family: Same workhorse, different scale.
Oct 29, 2026 10:04 AMBags that look even better after dark.
Oct 28, 2026 10:01 AMNew Arrivals: Your fall playlist.
Oct 27, 2026 10:02 AMNEW: Charlie is here (this email)
Oct 26, 2026 8:01 PMThere’s an Alba for everyone
Oct 26, 2026 10:00 AMThe east-west silhouette you need
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