They Sent It

Waitlist Opens Today. You'll Want To Be Early.

It's A New Shape With An Old Soul

HOBOSunday, Aug 9, 2026 at 1:02 PM EasternKlaviyo
HOBOWaitlist Opens Today. You'll Want To Be Early.
Subject
Waitlist Opens Today. You'll Want To Be Early.
Preview text
It's A New Shape With An Old Soul
From
shop@hello.hobobags.com
Brand
HOBO
Sent
Sun Aug 9, 2026, 1:02 PM ET
Size
51 KB
Images
21
Links
23, 6 of them buttons
Subject length
46 characters

Against HOBO's usual

Sent in the 1 PM hour, which holds 13% of its emails; 44% arrive in the 10 AM hour. The subject is 46 characters; its average is 34.

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Subject
Waitlist Opens Today. You'll Want To Be Early.
Date
Sun, 09 Aug 2026 17:02:22 +0000 (UTC)
Message-ID domain
geopod-ismtpd-4
Return-Path domain
hello.hobobags.com
DKIM signature
d=hobobags.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-rpnkt with SMTP
  2. from (unnamed) by geopod-ismtpd-4 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 10, 2026 8:05 PMNew Pattern: Mink Folklore
Aug 10, 2026 10:06 AMBags That Keep Up With Your Ambition
Aug 9, 2026 8:00 PMPicked For You. Yes, You.
Aug 9, 2026 1:02 PMWaitlist Opens Today. You'll Want To Be Early. (this email)
Aug 9, 2026 10:01 AMStand Out. Be Proud. Carry Paloma.
Aug 8, 2026 8:02 PMYour Favorite Leather, Back For Fall.
Aug 8, 2026 10:01 AMThe Cherry On Top Of Fall

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