This is what changes things

Preview text: Try it before your next trip

HoldmateFriday, Jun 5, 2026 at 3:00 AM EasternKlaviyo
HoldmateThis is what changes things
Subject
This is what changes things
Preview text
Try it before your next trip
From
contact@holdmategear.com
Sent
Fri Jun 5, 2026, 3:00 AM ET
Size
50 KB
Images
9
Links
9, 2 of them buttons
Subject length
27 characters

Against Holdmate's usual

Sent in the 3 AM hour, which holds 7% of its emails; 51% arrive in the 8 PM hour. The subject is 27 characters, the same as its average.

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Sent just before and after

Jun 7, 2026 3:01 AMYour 10% off expires today
Jun 6, 2026 3:01 AM10% off for the next 48 hours
Jun 6, 2026 2:01 AMYour phone deserves better outdoors
Jun 5, 2026 3:00 AMThis is what changes things (this email)
Jun 4, 2026 2:01 AMTake this on the next hike
Jun 3, 2026 9:24 AMTake 10% off for 3 days
Jun 3, 2026 3:01 AM10% off before your next trip

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