THE BACKPACK IS BACK. YOU'RE WELCOME.

Preview text: The Ratchet Strap Backpack sold out fast last time. Don't say we didn't warn you.

Thursday, Jun 25, 2026 at 11:00 PM EasternKlaviyo

Hoonigan IndustriesTHE BACKPACK IS BACK. YOU'RE WELCOME.

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Subject: THE BACKPACK IS BACK. YOU'RE WELCOME.
Preview text: The Ratchet Strap Backpack sold out fast last time. Don't say we didn't warn you.
From: support@hoonigan.com
Brand: Hoonigan Industries
ESP: Klaviyo
Sent: Thu Jun 25, 2026, 11:00 PM ET
Sent to: hoonigan.com, hooniganracing.com, leahpruett.com
Size: 61 KB
Images: 12
Links: 20, 7 of them buttons
Subject length: 37 characters

Against Hoonigan Industries's usual

Sent in its busiest hour, 11 PM, which holds 31% of its emails. The subject is 37 characters; its average is 27.

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	Jun 30, 2026 11:00 PM	MONTH'S NOT OVER. NEITHER IS THE RESTOCK.
	Jun 29, 2026 11:00 PM	LESS MONEY. SAME HOONIGAN.
	Jun 26, 2026 11:00 PM	YOUR HEAD CALLED. IT WANTS A HOONIGAN HAT.
	Jun 25, 2026 11:00 PM	THE BACKPACK IS BACK. YOU'RE WELCOME. (this email)
	Jun 24, 2026 11:00 PM	FRESH DROPS ARE HERE
	Jun 24, 2026 10:28 PM	Did you see something you liked?
	Jun 23, 2026 11:00 PM	BACK. AND BETTER THAN EVER.