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The first mistake people make

It changes more than you'd think..

HOPRWednesday, Aug 26, 2026 at 6:33 PM EasternKlaviyo
HOPRThe first mistake people make
Subject
The first mistake people make
Preview text
It changes more than you'd think..
From
hi@drinkhopr.com.au
Brand
HOPR
Sent
Wed Aug 26, 2026, 6:33 PM ET
Size
51 KB
Images
20
Links
21, 1 of them buttons
Subject length
29 characters

Against HOPR's usual

Sent in its busiest hour, 6 PM, which holds 41% of its emails. The subject is 29 characters; its average is 34.

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Subject
The first mistake people make
Date
Wed, 26 Aug 2026 22:33:03 +0000 (UTC)
Message-ID domain
geopod-ismtpd-109
Return-Path domain
send.drinkhopr.com.au
DKIM signature
d=drinkhopr.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-lmlql with SMTP
  2. from (unnamed) by geopod-ismtpd-109 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Sep 2, 2026 3:30 AMA love letter to your liver ❤️
Aug 31, 2026 6:23 PMMake room. Calm is coming 👀
Aug 30, 2026 5:02 AM🍺 We launched something new 👉🏼
Aug 26, 2026 6:33 PMThe first mistake people make (this email)
Aug 25, 2026 6:45 PMRewrite the drinking rules
Aug 24, 2026 6:44 PMThe party drink that leaves you in control
Aug 23, 2026 5:11 AM🍺 Well, that didn't go quite to plan...

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