They Sent It

The ingredient-list trap

The ingredient-list trap A crowded label can still miss the point.

Human NatureSunday, Oct 11, 2026 at 8:08 PM EasternOmnisend
Human NatureThe ingredient-list trap
Subject
The ingredient-list trap
Preview text
The ingredient-list trap A crowded label can still miss the point.
From
hello@ourhumannature.com
Sent
Sun Oct 11, 2026, 8:08 PM ET
Sent to
ourhumannature.com
Size
19 KB
Images
4
Links
4, 2 of them buttons
Subject length
24 characters

Against Human Nature's usual

Sent in the 8 PM hour, which holds 8% of its emails; 13% arrive in the 3 AM hour. The subject is 24 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Human Nature <[email protected]>
Reply-To
Human Nature <[email protected]>
Subject
The ingredient-list trap
Date
Mon, 12 Oct 2026 00:08:36 +0000
Message-ID domain
ourhumannature.com
Return-Path domain
ourhumannature.com
DKIM signature
d=dkim1.omnisend.email s=omni2; d=ourhumannature.com s=smtp
List-Unsubscribe
Present, one-click
Feedback-ID sender
omnisend

Servers it passed through, newest first

  1. by … with HTTP

Other sending headers (names only): X-Mailgun-Sid, X-Mailgun-Sending-Ip-Pool-Name, X-Mailgun-Sending-Ip-Pool, X-Mailgun-Sending-Ip, X-Mailgun-Track, X-Mailgun-Secondary-Dkim, X-Abuse-Reports-To, X-Mailgun-Variables

Report this email

Sent just before and after

Oct 22, 2026 3:21 PMWhich animal?
Oct 13, 2026 8:08 PMThe capsule starts on the land
Oct 12, 2026 9:29 PMThe tourist in cargo shorts
Oct 11, 2026 8:08 PMThe ingredient-list trap (this email)
Oct 9, 2026 8:08 PMThe forgotten part of feeling well
Oct 9, 2026 12:05 PMVital Man is live. Don’t go soft.
Oct 8, 2026 5:42 PMNothing hiding.

More from Human Nature

All Human Nature emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.