Back to school, minus the backpack clutter

Preview text: 25oz when you need it. 1.5 inches when you don't.

HydawayTuesday, Aug 4, 2026 at 9:30 PM EasternKlaviyo
HydawayBack to school, minus the backpack clutter
Subject
Back to school, minus the backpack clutter
Preview text
25oz when you need it. 1.5 inches when you don't.
From
hello@myhydaway.com
Brand
Hydaway
Sent
Tue Aug 4, 2026, 9:30 PM ET
Sent to
myhydaway.com
Size
53 KB
Images
12
Links
19, 3 of them buttons
Subject length
42 characters

Against Hydaway's usual

Sent in its busiest hour, 9 PM, which holds 25% of its emails. The subject is 42 characters; its average is 33.

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From
HYDAWAY <[email protected]>
Subject
Back to school, minus the backpack clutter
Date
Wed, 05 Aug 2026 01:30:07 +0000 (UTC)
Message-ID domain
geopod-ismtpd-111
Return-Path domain
send.myhydaway.com
DKIM signature
d=myhydaway.com s=kl2
List-Unsubscribe
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  2. by recvd-…-mwwv9 with SMTP
  3. from (unnamed) by geopod-ismtpd-111 with HTTP

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Sent just before and after

Aug 20, 2026 9:30 PMConfession: I over-pack too 🫠
Aug 18, 2026 9:30 PM🎫 What the members actually pack
Aug 12, 2026 3:30 AMPack for the weekend, not the move
Aug 4, 2026 9:30 PMBack to school, minus the backpack clutter (this email)
Jul 28, 2026 9:30 PM🎉 Your membership has been activated
Jul 27, 2026 10:31 PMFREE 2-day shipping ends soon ⏳
Jul 25, 2026 10:31 PMFREE 2-day shipping—still on ✈️

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