They Sent It

FINAL CALL.

Don’t pay full price next month.

HydrantMonday, Jul 20, 2026 at 2:00 AM EasternKlaviyo
HydrantFINAL CALL.
Subject
FINAL CALL.
Preview text
Don’t pay full price next month.
From
hello@drinkhydrant.com
Brand
Hydrant
Sent
Mon Jul 20, 2026, 2:00 AM ET
Sent to
drinkhydrant.com, hydr.vip
Size
26 KB
Images
4
Links
4, 1 of them buttons
Subject length
11 characters

Against Hydrant's usual

Sent in the 2 AM hour, which holds 9% of its emails; 17% arrive in the 12 AM hour. The subject is 11 characters; its average is 30.

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Sent just before and after

Jul 22, 2026 2:00 PMEnds Tonight: Buy 2 Get 2
Jul 22, 2026 9:39 AMOne Easy Habit. A Better-Feeling Day.
Jul 21, 2026 9:38 AMPick Up Where You Left Off.
Jul 20, 2026 2:00 AMFINAL CALL. (this email)
Jul 18, 2026 2:00 AMHalf your order is on us—this deal ends soon.
Jul 16, 2026 2:00 AMFirst dibs. Buy 2 Get 2
Jul 14, 2026 2:00 AM50% Off

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