They Sent It

IT’S BACK!!!!

Nobody panic. Blood Orange is restocked.

HydrantWednesday, Jul 29, 2026 at 12:00 AM EasternKlaviyo
HydrantIT’S BACK!!!!
Subject
IT’S BACK!!!!
Preview text
Nobody panic. Blood Orange is restocked.
From
hello@drinkhydrant.com
Brand
Hydrant
Sent
Wed Jul 29, 2026, 12:00 AM ET
Sent to
drinkhydrant.com, hydr.vip
Size
35 KB
Images
10
Links
11, 4 of them buttons
Subject length
14 characters

Against Hydrant's usual

Sent in its busiest hour, 12 AM, which holds 17% of its emails. The subject is 14 characters; its average is 30.

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Sent just before and after

Aug 1, 2026 2:00 AMMost people use Hydrant at the wrong time.
Jul 31, 2026 4:49 AMPick Up Where You Left Off.
Jul 30, 2026 10:00 PMHot weather. Easy fix.
Jul 29, 2026 12:00 AMIT’S BACK!!!! (this email)
Jul 26, 2026 10:00 PMYou're probably dehydrated
Jul 24, 2026 9:00 PMActually tastes like fruit...
Jul 23, 2026 9:40 AMPick Your Four.

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