They Sent It

Skip the syrup.

Real hydration, none of the sugar crash.

HydrantSaturday, Aug 29, 2026 at 2:01 AM EasternKlaviyo
HydrantSkip the syrup.
Subject
Skip the syrup.
Preview text
Real hydration, none of the sugar crash.
From
hello@drinkhydrant.com
Brand
Hydrant
Sent
Sat Aug 29, 2026, 2:01 AM ET
Sent to
drinkhydrant.com, hydr.vip
Size
36 KB
Images
11
Links
12, 4 of them buttons
Subject length
15 characters

Against Hydrant's usual

Sent in the 2 AM hour, which holds 9% of its emails; 17% arrive in the 12 AM hour. The subject is 15 characters; its average is 30.

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Sent just before and after

Sep 3, 2026 5:50 PMPick Up Where You Left Off.
Sep 3, 2026 1:30 PM50% off your order.
Aug 31, 2026 1:20 AMYour Offer Just Got Better!
Aug 29, 2026 2:01 AMSkip the syrup. (this email)
Aug 28, 2026 1:12 AMPick Your Four.
Aug 27, 2026 10:00 PMMidnight changes everything.
Aug 27, 2026 1:11 AMOne Easy Habit. A Better-Feeling Day.

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