They Sent It

Did your deodorant just… stop working?

It's not you. It's your deo. Time to switch things up.

HYGRSaturday, Mar 28, 2026 at 10:00 PM EasternKlaviyo
HYGRDid your deodorant just… stop working?
Subject
Did your deodorant just… stop working?
Preview text
It's not you. It's your deo. Time to switch things up.
From
hello@email.hygr.com
Brand
HYGR
Sent
Sat Mar 28, 2026, 10:00 PM ET
Sent to
hygr.com, Malaysia (hygr.my)
Size
110 KB
Images
27
Links
39, 19 of them buttons
Subject length
38 characters

Against HYGR's usual

Sent in its busiest hour, 10 PM, which holds 30% of its emails. The subject is 38 characters; its average is 33.

Report this email

Sent just before and after

Apr 8, 2026 7:00 AMUnlock Deep Hydration
Apr 4, 2026 10:00 PMNEW: Tinted Sunscreen Has Arrived
Mar 30, 2026 11:00 PMYou’re invited: DahHalal Event @ HYGR HQ
Mar 28, 2026 10:00 PMDid your deodorant just… stop working? (this email)
Mar 25, 2026 10:00 PMJust Launched: Matte Setting Powder
Mar 20, 2026 7:00 AMDry Lips Who?
Mar 17, 2026 7:00 AMRaya Looks Sorted?

More from HYGR

All HYGR emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.