Bad merch is expensive
Preview text: Avoid mistakes that cost time & money
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- Subject
- Bad merch is expensive
- Preview text
- Avoid mistakes that cost time & money
- From
- info@
icy.com - Brand
- Icy
- ESP
- Klaviyo
- Sent
- Tue Mar 31, 2026, 3:02 PM ET
- Sent to
- icy.com
- Size
- 41 KB
- Images
- 7
- Links
- 10, 5 of them buttons
- Subject length
- 22 characters
Against Icy's usual
Sent in the 3 PM hour, which holds 7% of its emails; 21% arrive in the 10 AM hour. The subject is 22 characters; its average is 27.
Sent just before and after
| Apr 10, 2026 11:30 AM | Your sample is our resume | |
| Apr 7, 2026 2:00 PM | 30 seconds for better prints | |
| Apr 6, 2026 6:15 PM | You see who’s wearing this? | |
| Mar 31, 2026 3:02 PM | Bad merch is expensive (this email) | |
| Mar 31, 2026 2:30 AM | Creating art through icons 🌨️ | |
| Mar 27, 2026 3:15 PM | The new standard of streetwear ❄️ | |
| Mar 27, 2026 12:31 PM | We started from scratch, too. |
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