He can’t be replicated.

Preview text: The King of pop series is live.

IcyWednesday, Apr 22, 2026 at 5:00 PM EasternKlaviyo
IcyHe can’t be replicated.
Subject
He can’t be replicated.
Preview text
The King of pop series is live.
From
info@wearicy.com
Brand
Icy
Sent
Wed Apr 22, 2026, 5:00 PM ET
Sent to
Canada (icystudios.ca), Colombia (wearicy.co), India (wearicy.in)
Size
65 KB
Images
14
Links
21, 9 of them buttons
Subject length
23 characters

Against Icy's usual

Sent in the 5 PM hour, which holds 7% of its emails; 21% arrive in the 10 AM hour. The subject is 23 characters; its average is 27.

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Sent just before and after

May 4, 2026 1:00 PMYou deserve better than a basic tee
Apr 28, 2026 8:37 AMA quick heads-up (re: your competition)
Apr 23, 2026 4:54 PMWe like the way you think....
Apr 22, 2026 5:00 PMHe can’t be replicated. (this email)
Apr 21, 2026 5:03 PMWe noticed you checking us out
Apr 20, 2026 7:45 PM[preview] Made for our members 🧊
Apr 17, 2026 6:45 PMPick a side.

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