Take the easy first step

Preview text: Test quality before scaling

IcySunday, Mar 22, 2026 at 10:15 PM EasternKlaviyo
IcyTake the easy first step
Subject
Take the easy first step
Preview text
Test quality before scaling
From
info@icy.com
Brand
Icy
Sent
Sun Mar 22, 2026, 10:15 PM ET
Sent to
icy.com
Size
43 KB
Images
9
Links
12, 5 of them buttons
Subject length
24 characters

Against Icy's usual

Sent in the 10 PM hour, which holds 5% of its emails; 22% arrive in the 10 AM hour. The subject is 24 characters; its average is 27.

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Sent just before and after

Mar 31, 2026 2:30 AMCreating art through icons 🌨️
Mar 27, 2026 3:15 PMThe new standard of streetwear ❄️
Mar 27, 2026 12:31 PMWe started from scratch, too.
Mar 22, 2026 10:15 PMTake the easy first step (this email)
Mar 22, 2026 7:25 AMWanna get featured on our page?
Mar 20, 2026 10:14 PMFrom sample to full run
Mar 20, 2026 6:15 PMHow you guys are wearing it.

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