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Take the easy first step

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IcyWednesday, May 20, 2026 at 10:43 PM EasternKlaviyo
IcyTake the easy first step
Subject
Take the easy first step
Preview text
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From
info@icy.com
Brand
Icy
Sent
Wed May 20, 2026, 10:43 PM ET
Sent to
icy.com
Size
40 KB
Images
9
Links
12, 5 of them buttons
Subject length
24 characters

Against Icy's usual

Sent in the 10 PM hour, which holds 5% of its emails; 21% arrive in the 10 AM hour. The subject is 24 characters; its average is 27.

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Sent just before and after

May 23, 2026 5:00 PMOur Memorial Day Sale Event is in Full Effect 🧊
May 23, 2026 10:02 AMMemorial Day discount is still active
May 22, 2026 2:30 PMPrices cut: Up to 30% off sitewide ❄️
May 20, 2026 10:43 PMTake the easy first step (this email)
May 20, 2026 8:45 PMICYMI: Our Memorial Day Sale is live 🧊
May 18, 2026 10:42 PMFrom sample to full run
May 18, 2026 12:01 PMOur Memorial Day Sale is live 🚨

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