Take the easy first step
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- Subject
- Take the easy first step
- Preview text
- Test quality before scaling
- From
- info@
icy.com - Brand
- Icy
- ESP
- Klaviyo
- Sent
- Wed Jun 24, 2026, 2:51 AM ET
- Sent to
- icy.com
- Size
- 40 KB
- Images
- 9
- Links
- 12, 5 of them buttons
- Subject length
- 24 characters
Against Icy's usual
Sent in the 2 AM hour, which holds 3% of its emails; 21% arrive in the 10 AM hour. The subject is 24 characters; its average is 27.
Sent just before and after
| Jun 29, 2026 6:05 PM | Our July 4th Sale event is live 🧊 | |
| Jun 26, 2026 5:15 PM | A different tier of Icy. | |
| Jun 24, 2026 7:00 PM | ICYMI: Icy 3/4 Shorts are live 🧊 | |
| Jun 24, 2026 2:51 AM | Take the easy first step (this email) | |
| Jun 22, 2026 2:49 AM | From sample to full run | |
| Jun 19, 2026 3:00 PM | A completely different cut. | |
| Jun 19, 2026 11:02 AM | The crop & drop shoulder aesthetic |
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