Take the easy first step
Preview text: Test quality before scaling
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- Subject
- Take the easy first step
- Preview text
- Test quality before scaling
- From
- info@
icy.com - Brand
- Icy
- ESP
- Klaviyo
- Sent
- Wed Jul 29, 2026, 4:25 AM ET
- Sent to
- icy.com
- Size
- 40 KB
- Images
- 9
- Links
- 12, 5 of them buttons
- Subject length
- 24 characters
Against Icy's usual
Sent in the 4 AM hour, which holds 3% of its emails; 21% arrive in the 10 AM hour. The subject is 24 characters; its average is 27.
Sent just before and after
| Aug 14, 2026 6:15 PM | TWO WAYS TO WEAR IT ❄️ | |
| Aug 9, 2026 6:15 PM | TOO COLD FOR A TEE 🧊 | |
| Aug 6, 2026 6:15 PM | lock in your summer lineup. | |
| Jul 29, 2026 4:25 AM | Take the easy first step (this email) | |
| Jul 27, 2026 6:45 PM | Wearing Icy just got easier... | |
| Jul 27, 2026 4:24 AM | From sample to full run | |
| Jul 25, 2026 4:23 AM | Here’s how it works |
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