Take the easy first step

Preview text: Test quality before scaling

IcyThursday, Sep 3, 2026 at 4:39 AM EasternKlaviyo
IcyTake the easy first step
Subject
Take the easy first step
Preview text
Test quality before scaling
From
info@icy.com
Brand
Icy
Sent
Thu Sep 3, 2026, 4:39 AM ET
Sent to
icyblanks.com
Size
39 KB
Images
9
Links
12, 5 of them buttons
Subject length
24 characters

Against Icy's usual

Sent in the 4 AM hour, which holds 3% of its emails; 21% arrive in the 10 AM hour. The subject is 24 characters; its average is 27.

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Sent just before and after

Sep 4, 2026 3:51 AMLast chance to think it over...
Sep 3, 2026 2:26 PMWe like the way you think....
Sep 3, 2026 10:12 AMAs Seen in Icy 🧊
Sep 3, 2026 4:39 AMTake the easy first step (this email)
Sep 2, 2026 3:15 PMCROPPED FLANNELS ARE HERE
Sep 2, 2026 3:15 PMCropped flannels are here ❄️
Sep 2, 2026 11:26 AMWelcome to Icy. 10% Off Inside

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