They Sent It

THEY'RE BACK 🚨

Our 3/4 Shorts are making a comeback 🥶

IcyTuesday, Aug 18, 2026 at 6:35 PM EasternKlaviyo
IcyTHEY'RE BACK 🚨
Subject
THEY'RE BACK 🚨
Preview text
Our 3/4 Shorts are making a comeback 🥶
From
info@wearicy.com
Brand
Icy
Sent
Tue Aug 18, 2026, 6:35 PM ET
Sent to
Canada (icystudios.ca), Colombia (wearicy.co), India (wearicy.in)
Size
49 KB
Images
7
Links
11, 5 of them buttons
Subject length
14 characters

Against Icy's usual

Sent in the 6 PM hour, which holds 10% of its emails; 21% arrive in the 10 AM hour. The subject is 14 characters; its average is 27.

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Sent just before and after

Aug 24, 2026 1:45 PMIcy Essentials ❄️
Aug 21, 2026 2:22 PMFAITH FIRST. ALWAYS
Aug 19, 2026 10:13 AMReady to scale your ideas?
Aug 18, 2026 6:35 PMTHEY'RE BACK 🚨 (this email)
Aug 17, 2026 10:12 AMHow we make + ship your order
Aug 16, 2026 2:22 PMEveryday Blanks 🧊
Aug 16, 2026 10:09 AMYour print method explained...

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